Zoning Dictionary

Category: Advertising/Signage Terms

Abandoned Sign

Any permitted sign or sign structure which was erected on a premises in conjunction with a particular use which has been discontinued for a period of 30 days or more, or a permitted temporary sign for which the permit has expired.

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Accessory Advertising Use

Use of land, or a building exterior or of a structure or thing for the advertising or promoting by visible or other means of a product, service, place or event which is for sale, for rent, available, held, assembled, grown or manufactured on the same lot.

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Advertisement

Any device or representation visible to the general public which is for the purpose of directly or indirectly promoting sales or drawing attention to an enterprise or undertaking, and includes any hoarding or similar structure, any bunting, flag or streamer, or any balloon used or adapted for use for the display of advertisements or attracting […]

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Advertising Structure

A structure of any kind or character erected or maintained for outdoor advertising purposes, upon which any outdoor advertising sign may be placed.

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Advertising Use

A use of land, of a building exterior, or of a structure or thing for the advertising or promotion by visible or other means of a product, service, place or event which is for sale, for rent, available, held, assembled, growth or manufactured elsewhere than on the same lot.

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Animation

Any action or motion other than flashing lights, automatic changeable copy, or indexing, in an attempt to develop a pictorial scene through the movement of lights or parts of a sign.

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Backlighting

In relation to a sign, the internal illumination of a sign box and the internal illumination of individual letters or characters comprising a sign, provided that the sign box, letter or character is constructed of translucent and not transparent materials.

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Banner

Any sign exposed to the weather and which is made from or on cloth or other limp material. A flag shall be any such sign which is flown from one (1) flag staff. Any sign made from or on cloth or other limp material and which is displayed behind glass and within a building shall […]

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Billboard

A poster panel or a painted bulletin and includes any structure panel, board or object designed exclusively to support such poster, panel, or a painted bulletin. A surface whereon advertising matter is set in view conspicuously and which advertising does not apply to premises or any use or premises wherein it is displayed or posted. […]

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Dilapidated Sign

Any sign which in the Administrator’s reasonable opinion is structurally unsound, has defective parts or is in need of painting or maintenance.

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